Vale of Glamorgan Council to stop use of X platform
The Vale of Glamorgan Council will no longer use X, formerly known as Twitter, as a channel for communicating information about its work and services.
Cllr Lis Burnett, Leader of the Vale of Glamorgan Council, said:
"This is a decision about values. Over the last two years the X platform has become synonymous with abuse, misinformation, and extreme views.
“We have set out our ambition of making the Vale a County of Sanctuary. One that is not only welcoming but that actively challenges discrimination and negative perceptions.
“As a Council we strongly believe that ensuring equality of opportunity is something that we should seek to provide for all citizens.
“With these ambitions in mind X no longer feels like a space where we should be interacting with our residents. I recognise that many people still use the platform but it is simply not the right place to ask our community to engage with us.
"This is also a decision about making the best use of our resources. Recent changes to X have made it harder to engage with local people about our work.
"We will continue to engage with residents on other social media platforms, including Facebook, Instagram and LinkedIn."
The decision to leave X has been made in light of a significant decline in engagement on the platform in the last two years. This is due to increasing numbers of inactive accounts, as well as changes to the algorithm which drives the content in users’ feeds.
Despite having 29,000 followers on the platform, many of these accounts are now inactive. The number of impressions achieved via the platform is now less than 10% of those achieved two years ago.