Vale Homes launch their Tenant Profiling Project

Over the next 6 months all residents of the Vale will be receiving a telephone call from the Housing Teams in relation to the information we hold about them on our systems.


It is important that the data that we hold about our residents is correct and is in line with General Data Protection Regulations (GDPR).


Having up to data on our systems about our residents is not only a legal requirement but also can aid us in planning for future unforeseen events such as the current Covid 19 pandemic.


An example might be if our residents have a support need, we could offer them support, if we don’t hold that data it would be difficult to plan and tailor that support for our residents. Another example may be having the correct email address to ensure that our residents get immediate updates as and when changes happen.


Having the right information at the right time is crucial not only to help us plan but also deliver effective services to our residents.


When our callers call, they will check whether the current data we hold about our residents on the system is correct and whether any additional details such as dates of birth or, additional mobile numbers need adding along with, the residents preferred method of contact for example. The call will take about 15 minutes or less depending on the number of updates residents may provide us.


Please be assured that the answers will be treated in the strictest confidence and will only be used to plan and help improve services. Vale Homes will not provide this information to third parties.


Meet your Tenant Profilers

Jonathan Howse

Hi, I’m Jonathan, I am one of the Tenant profilers for the Vale of Glamorgan Council. I will be calling you between 10.00am to 5.00pm on a weekday to make sure your details are up to date or if there is anything, we can support you with.


I look forward to speaking with you.